I think it struck me yesterday that it is pretty obsurd that a textile has its own commercial and theme music.  Heck, this one version of the ad shows the indie folk "It girl" Zooey Deschanel as she croons her way through a very cool and yet very typical day, to the joy found in cotton.  Cotton, where do you get off having a campaign?  I mean there are people sitting around the room, getting paid to dream up advertising methods for a natural fiber!  Does this seem a bit ridiculous?  Have you ever been in a store considering two shirts made from different materials and all of a sudden the cotton theme song comes into your head, and you thought "you know I will choose this 100% cotton shirt" as you throw that lyrca shirt on the ground in a moment of consumer enlightment?  Me either, but then again I don't know if I've been in the market for a lyrca shirt.

So why does cotton need an ad campaign?  I guess I can see the Cotton Growers of America coming together in the 70's, as Rayon and Polyester were taking over racks at Sears, thinking "we've got to do something!"  Showing the wholesomeness of cotton, whose very existence played a pivotal role in the fact that slavery existed in America (something not present in the commericals), was the way to combat the evils of manufactured materials.  It's not like it needed the help, after all won't Rayon and Polyester instantly melt to your body when near an open flame?  And nylon, after its punk rock days, had the unfortunate demise of going mainstream and being forever associated with parachute pants...so you know that's some bad press it won't recover from, unless Hammer's comeback, comeback tour is a success.

Where are the commericals for wool, linen and silk?  How about an ad campaign for jute, a God's sandpaper fabric?  Or hemp, staring the cast of Dude, Where's My Car in a spoof of Fast Times at Ridgemont High?  I guess products made from the butts of worms are too sophisticated to bow down to the powers of commercial TV.  Congrats cotton, you are forever in the fabric of American and the fabric of our lives.